Moto Z Featured in Cycle Warrior Magazine

Thank you to Cycle Warrior for this awesome feature in the July/August Edition!

Blood, Sweat and Tears

Moto Z is Determined to be the Best

In a little over two years, Jeff Zoerb and his wife Deanna have set the bar high in the performance motorcycle community. Their shop, Moto Z, is a family-owned and operated business in the small town of Elma, NY. They’ve poured their hearts into this shop, and the proof is in everything they do. Customer support is unparalleled. Attention to detail is supreme.

Quality is the name of the game.

Jeff knows what he’s doing and has the bona fides to prove it. His list of certifications is impressive: Ducati Master Technician; Desmosedici D16 RR Factory Technician; KTM RC-8 & ATV Technician, Yamaha Silver Technician, Honda Pro Technician, Polaris Master Technician, and a Licensed Victory Technician. He carved out his niche with European bikes, and where other shops shun these quirky machines, he’s happy to get his hands dirty.But Jeff isn’t one to toot his own horn.

“I’m pretty good,” he said, “but not an expert. I don’t know of anyone who is an expert, because there aren’t always consistent problems [with Euro bikes]. Experience is what makes things easier. Most dealers shy away from them. I welcome them, because I’ve done enough work to knoducati service in new yorkw what to expect.”

For over a decade, Jeff has worked his way through motorcycle shops in Western, NY, and gained wisdom and skill that only comes from turning a wrench on countless bikes. It seems almost inevitable that he would open his own shop. After spending a few years in the Air Force, Jeff got a job selling cars. He quickly realized that he was more comfortable in the parts department. When he came home to NY, he took that skill to the motorcycle world. “I worked in the parts department [at Western NY Cycle], but kept hanging out in the service department. Finally, the service manager said ‘Do you just want to work with us?’ Well, of course. Over time I was allowed to work on a few bikes here and there. Then I went to Bob Weaver Motorsports.” That’s where he met Deanna. She told him about a Ducati shop in Holland, NY, and he said she was “full of it.” Deanna knew what she was talking about, and before long Jeff was working at Williamsville Competition.

He spent six-and-a-half years there working with the owner. “It was just me and Al [Gillen]. I’d work until 5 or 6 at Bob Weaver’s, then I’d go work with Al until 10 or 11pm. That was tough.” “The military taught me how to fi x things properly. It helped me un-learn what I did as a kid. When I was a kid, I took everything apart. I wanted to know how it worked.” Jeff was an invaluable asset to the European bike shop at Bob Weaver Motorsports, and later at Ray Laks (both near Buffalo, NY).

moto z ducati new yorkHis specific skill-set opened up many opportunities. Blood, Sweat and Tears Moto Z is determined to be the best.

“That’s what got [Moto Z] going. No one else wanted to work on them. There is something about European bikes the soul, the sound, the inconsistencies…the fact that they’re not perfect. If they were perfect, they would be Japanese bikes. If they were cheap, then everyone would have one, but there’s no fun in that.”

He’s worked on countless makes and models of motorcycles from around the world, but there’s a spot in his heart for Ducati.

“Almost 80% of the business we do is Ducati. What made Ducati special to me is that I’ve met so many people in the organization. It feels like I’ve met almost everyone but the owners. I’ve met the National Service Representative, and he’s just like everyone else. He’ll stop and say hello to you.”

Jeff said he’s come to realize that he’s part of a big family that loves these bikes. “[Ducati] is a racing company. The bikes you buy are race bikes. You get so much on an entry-level bike. They are the number one manufacturer for world superbike titles. They put all of that into their street bikes. Some people think the bikes are too aggressive, but it’s hard to not fall in love with them. Like I said, they aren’t perfect, but that’s what you fall in love with. Japanese bikes are so perfect you put gas in them, and maybe change the oil, but you don’t remember that bike.

“It’s just another bike. But you remember a Ducati or a vintage bike, because you know how to work on them, it’s a bike you’ve spent time with. You have probably shed some blood with that bike, and you remember it.”

Jeff went on to talk about the brand loyalty, and when he started talking about his customers’ loyalty, you could tell there was some emotion there. “They stuck with us. Deanna and I put everything we had into this, and without them, there’s no way we could have done this.” And Jeff wants to keep helping anyone else who is just getting started. He also wants the small, customer-focused shops to succeed.

“We’re willing to help people out, because they’re starting from nothing; just like us. We’re seeing a resurgence of small brick-and-mortar stores real stores. That’s what this industry needs. People need to see what they’re buying. They need to pick it up and handle it. If they’re not happy, they need a person to talk to.”

It’s unlikely that anyone is unhappy with Jeff and Deanna. Their genuine desire to provide the best, and most knowledgeable service has put them at the head of the pack. Moto Z is a powerhouse in the motorsports world. The industry, and especially the riders, are all the better for it. We’ll wish Moto Z some luck in the future, but we know they don’t need it. Thanks Jeff and Deanna for taking some time to talk with us.

Thanks again to Cycle Warrior !

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